Joseph N. Eckhardt 
Of Counsel
Portland, OR
(503) 294-9189 Direct
(503) 220-2480 Fax

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  • Spanish

Joseph N. Eckhardt


Joseph ("Jay") Eckhardt is an attorney practicing in the Technology and Intellectual Property group at Stoel Rives, LLP. Jay has a wide range of experience; in sales and distribution agreements, regulation of environmental marketing, e-commerce, consumer protection matters, federal antitrust regulatory matters, and civil antitrust litigation.Jay serves as antitrust counsel to the Outdoor Industry Association, and serves as co-chair of the firm's Outdoor Industry Initiative, assisting companies large and small in the outdoor gear, apparel, and footwear industries.

Prior to joining Stoel Rives, Jay practiced in the antitrust and competition group of McDermott Will & Emery, in Washington, D.C., from 2002 to 2008.

Representative Work

  • Representing clients in negotiation and implementation of pricing policies and sales and distribution agreements; assisting with navigation of state dealer and franchise laws that impact such agreements.
  • Assisting clients in matters before the Federal Trade Commission, concerning consumer protection and environmental marketing claims.
  • Counseling clients on various consumer protection matters, including product warranties, social media policies, web site privacy policies, and "green" advertising.
  • Assisting clients with complex intellectual property licensing agreements and collaboration agreements.
  • Assisting clients in civil litigation, in federal courts and in arbitration, defending against Sherman Act claims of monopolization and attempted monopolization.
  • Representing clients in civil litigation, pursuing antitrust claims and related business torts, including theft of trade secrets and malicious prosecution.
  • Counseling clients with respect to federal antitrust regulations relating to monopolization, resale price maintenance and price discrimination regulations.
  • Advising clients on compliance and notification procedures under the Hart Scott Rodino Act.

Professional Honors & Activities

  • Treasurer, Antitrust and Trade Regulation Section, Oregon State Bar
  • Member, Sustainable Future Section, Oregon State Bar
  • Member, Antitrust Section, American Bar Association


  • "Internet Impact: Distribution Strategy in the Modern Market," Outdoor Industry Association, Outdoor University at Outdoor Retailer, August 3, 2012
  • "Navigating the Legal Landscape: Setting up a Purposeful Distribution Network," Outdoor Industry Association Webinar Series, June 7 and 21, 2012
  • "Environmental Marketing Claims: Changes Coming with the New FTC Green Guides," Oregon State Bar, Sustainable Future Section, Antitrust and Trade Regulation Section, Apr. 21, 2011
  • "Understanding the FTC's New Green Guides," EUCI Webinar, Dec. 2, 2010

Civic Activities

  • Board Member, Oregon Manifest, Nonprofit sponsor of the "Constructors Design Challenge," a bi-annual contest to build the ultimate modern utility bike, 2011-present 
  • Volunteer, U.S. Peace Corps, Bolivia, South America, 1994-1996


  • "Green Marketing Certifications: No 'Angels' in the USA," Environmental Leader, Feb. 24, 2011
  • "New Green Guides Suggest Best Practices for Renewable Energy, Carbon Offset Claims," Environmental Leader, Jan. 13, 2011
  • "New Green Guides are a sign of the times for marketers," Sustainable Business Oregon, Oct. 13, 2010
  • "US Antitrust Law: Unreasonable Restraints of Trade Under Section I of the Sherman Act," coauthor, 2 Competition Law Journal 259, 2003


  • Duke University School of Law, J.D., 2002
    Associate Editor, Duke Journal of International and Comparative Law
  • Duke University School of Law, LL.M., International Law, 2002
  • Emory University School of Public Health, M.P.H., 1999
  • New York University, B.A., history, 1993


  • Oregon
  • District of Columbia
  • New York

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