Max Fujii counsels retail and non-retail food and alcohol businesses on a variety of corporate and regulatory matters, including procurement and maintenance of state and federal liquor licenses, resolving disputes unique to the food and beverage industry, and providing analysis on issues relating to restrictions and privileges of license types, tied house compliance, alcohol delivery services, and more.

In 2022 and 2023, Max was named a Sacramento Magazine “Top Lawyer.” He is an active member of Stoel Rives’ Agribusiness Industry Group and also serves on the firm’s Diversity, Equity & Inclusion Committee.


University of California, Davis School of Law, J.D., 2020; Order of the Coif; Dean’s Merit Scholarship; King Hall Academic Excellence Scholarship; Excellence in Legal Research and Writing Award

San José State University, B.A., English, Concentration: Creative Writing, 2015, cum laude; Editor/Sales Representative, Reed Magazine




Representative Alcohol Beverage Licensing and Regulatory Work

  • Regularly manage the process for obtaining liquor licenses in Washington and Oregon on behalf of retailers, wholesalers, and wineries.
  • Regularly advise clients on the procedures for reporting changes of ownership or governance structure in connection with state and federal liquor licenses.
  • Coordinated the transfer of multiple California liquor licenses on behalf of a major golf course management company.
  • Provided analysis of California tied-house issues for potential expansion of client operating a chain of brewpubs, breweries, music venues, historic hotels, and theater pubs.
  • Provided analysis of novel tied-house issues in Washington for one of the world’s largest beverage producers.
  • Provided 50-state sales and licensing analysis of low-proof alcohol for one of the world’s largest e-commerce retailers.
  • Regularly obtain federal Tobacco Tax and Trade Bureau permits on behalf of alcohol supplier clients.
  • Assisted in multi-state analysis of restrictions relating to cannabidiol-infused products.
  • Assists in alcohol licensing and regulatory matters in Washington and Oregon for a multibillion-dollar instant delivery retailer of alcohol, food, and other consumer goods.


Insights & Presentations

  • “Attention Wine Shippers! California’s Bottle Bill Now Applies to Wine” (co-author), Stoel Rives LLP legal alert, January 29, 2024
  • “Cheers to a New Year: California’s New Alcoholic Beverage Laws for 2022” (co-author), Stoel Rives LLP Alcoholic Beverages Law blog, January 7, 2022


  • Listed in Sacramento Magazine’s Top Lawyers, 2022–present
  • Witkin Award Recipient (highest class grade) in Civil Procedure, Legal Research and Writing II, Business Associations, and Will and Trust Drafting and Administration



  • Stoel Rives’ Diversity, Equity & Inclusion Committee, Member
  • Schwartz-Levi Inn of Court Student former Member

Practice Areas

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