About Bao
A frequent speaker before trade and industry associations, Bao Vu leads Stoel Rives’ cross-office Proposition 65 practice. His team also regularly helps clients comply with other chemicals-related product safety laws and regulations, as well as navigate Environmental, Social, and Governance (ESG) issues, with a focus on laws, regulations, and industry practices involving sustainability, claim substantiation, disclosures, and advertising.
Bao’s practice routinely involves complex regulations and guidance issued by federal agencies, such as the Consumer Product Safety Commission (CPSC), Federal Trade Commission (FTC), Food and Drug Administration (FDA), Securities and Exchange Commission (SEC), and U.S. Department of Agriculture (USDA). His work also involves California agencies, including the Air Resources Board, Department of Pesticide Regulation, Department of Toxic Substances Control, and Attorney General.
Clients rely on Bao when they are the subject of single-plaintiff, class action, or government prosecutions or investigations. He has a successful track record of aggressively defending consumer product companies and their suppliers when they are alleged to have violated consumer protection, competition, and environmental laws and regulations. He represents consumer product and technology clients in complex business disputes too.
Bao’s clients’ products and industries include:
- E-Commerce
- Semiconductors
- Nutritional Supplements
- Organic and Conventional Foods and Beverages
- Cosmetics
- Furniture
- Apparel
- Fashion Accessories
- Footwear
- Metals Fabrication
- Industrial Lubricants
- Cleaning Solvents
- Hobby Supplies
In addition to Stoel Rives, Bao has practiced at other national and international law firms, and he has served as a judicial extern to the Honorable James Ware (Ret.), U.S. District Court for the Northern District of California, and the Honorable Roger L. Efremsky, U.S. Bankruptcy Court for the Northern District of California. Bao serves on the firm’s Diversity, Equity & Inclusion Committee.
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