Plaintiff Sues Tropicana Over '100 Percent Natural' Orange Juice Claims

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Stoel Rives attorney Tom Woods discussed in The Bradenton Herald a class action filed recently in California against Tropicana Products, Inc. over the company's "100 percent pure and natural" claims associated with its "not-from-concentrate" orange juice. The suit claims the Tropicana orange juice is "heavily processed" and made with additives that change the essential nature of the juice. False and deceptive advertising is prohibited under California's unfair competition and false advertising laws.

Woods noted that the Tropicana case was one of a number of "all natural" lawsuits in California where consumers are challenging product claims. "They cover products from cereals and ice creams to cooking oils and margarita mixes," he said. He added that the Food and Drug Administration has declined to formally define what "all natural" means, causing ambiguity resulting in lawsuits trying to fill the definitional void.

Read the Bradenton Herald article

*For more information about California "all natural" lawsuits, read "Labels Matter in California" published by Law360 (Tom Woods and Melissa Jones, authors).

"Tropicana's parent PepsiCo sued for ads" was published by The Bradenton Herald, January 26, 2012.

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Thomas A. Woods
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