GREEN GUIDES RESOURCE PAGE

Legal resources and developments in environmental marketing*

LATEST NEWS

National Advertising Division, Nov. 11, 2011 - NAD Recommends Ecologic LLC Modify Certain Biodegradability Claims

Environmental Leader, Aug. 18, 2011 - USGBC Beats LEED False Advertising Claims

Environmental Leader, July 11, 2011 – SC Johnson Removes Windex Green Seal, Settles Suit

National Advertising Division, Jun. 6, 2011 - NAD Recommends TransFair USA Modify Advertising Concerning Fair Trade Certification and Claims Concerning "Environmentally Sustainable Farming Methods."

FTC Press Release, Apr. 7, 2011 - FTC Extends Deadline for New "Lighting Facts" Labels

USDA Press Release, Mar. 31, 2011 - USDA Unveils First Products With New BioPreferred Label

National Advertising Division, Mar. 25, 2011 - NAD Refers Matter to Federal Trade Commission

FTC Press Release, Mar. 1, 2011 - FTC Approves Final Order on "Tested Green" Environmental Certifications

FTC Press Release, Feb. 11, 2011 - FTC Revises Complaint Against Lights of America, Inc.

National Advertising Division, Feb. 8, 2011 - NAD Recommends Nano-Tex, Inc. Discontinue Claims that Products Are Approved by EPA, OSHA, and CPSC

Click here for more.

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OTHER RULES & REGULATIONS

National Advertising Division

NAD Dispute Resolution Process

May 2008 Summary of NAD Environmental Marketing Claims

USDA

National Organic Program

BioPreferred Bio-Based Products Program

State Laws Incorporating Green Guides

California - Cal. Bus. & Prof. Code §§17580-81 

Maine - Maine Rev. Stat. 38 §2142

Minnesota - Minn. Stat. §325E.41

Rhode Island - R.I. Gen. Laws §§ 6-13.3 et seq. 

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OTHER PUBLICATIONS & WEBSITES

Business.gov – Green Marketing

EnviroMedia Greenwashing Index

Environmental Leader

GreenBiz.com

LOHAS: Lifestyle of Health and Sustainability

Sustainable Life Media

TerraChoice

TerraChoice 2010 Greenwashing Report

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FTC RESOURCES

Current Green Guides, 16 C.F.R. Part 260.1 et seq.

Guides for Endorsements and Testimonials, 16 C.F.R. Part 255 et seq.

Facts for Consumers: Sorting Out 'Green' Advertising Claims

Complying with the Environmental Marketing Guides 

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NEW FTC GREEN GUIDES

Press Release Announcing Proposed Green Guides, Oct. 8. 2010

Proposed Green Guides, Federal Register Notice

FTC Summary of Proposed Revisions to the Green Guides

Index of Public Comments to Proposed Green Guides

FTC Consumer Perception Study

Study: Green Marketing Internet Surf 

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FTC ENFORCEMENT ACTIONS

FTC Closing Letter Concerning Biodegradable Kitty Litter Claims, Nov. 9, 2011

FTC Closing Letter Concerning Green Wedding Band Claims, Aug. 23, 2011

FTC Prosecutes Sham "Tested Green" Certifications, Jan. 11, 2011

FTC Challenges Producers of "Bamboo-based" Textiles, Aug. 11, 2009

FTC Actions Against Marketing of "Biodegradable" Paper Products, June 9, 2009

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STOEL RIVES ATTORNEYS

Jere M. Webb

Eric A. Grasberger

Anne W. Glazer

Joseph N. Eckhardt

Melissa A. Jones

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STOEL RIVES ARTICLES, RESOURCES

National Advertising Division and Stoel Rives Green Marketing Presentation, Antitrust and Trade Regulation Section, Oregon State Bar, October 21, 2011

Where the Regulators Do Not Tread: Lessons from the Greenlist Case, Environmental Leader, August 9, 2011

Beyond LEED - Green Building Certification is Only as Good as Its Green Inputs, Environmental Leader, Apr. 28, 2011

Environmental Marketing Claims: Changes Coming with the New FTC Green Guides, Sustainable Future Section, Oregon State Bar, Apr. 21, 2011

The Rating Game: Challenges in Green Certification, Sustainable Business Oregon, Apr. 11, 2011

Green Marketing Certifications: No 'Angels' in the USA, Environmental Leader, Feb. 24, 2011

Beware of the False Certification - LOHAS, Feb. 15, 2011

New Green Guides Suggest Best Practices for Renewable Energy, Carbon Offset ClaimsEnvironmental Leader, Jan. 13, 2011

New Green Guides Lay Out Rules for Environmental MarketingUpdate, Food and Drug Law Institute, Jan. 2011

Understanding the FTC's New "Green Guides" – EUCI Webinar, Dec. 2, 2010

Click here for more.

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STOEL RIVES BLOG ENTRIES

LEED Avoids Class Action, Energy Savings Claims Left Untested, Aug. 22, 2011

Plaintiffs Question "Carbon Negative" Water, Jan. 10, 2011

TerraChoice Issues Timely 2010 Greenwashing Report, Oct. 27, 2010

FTC Green Guides, Sustainability & Third Party Certification, Oct. 11, 2010

New FTC "Green Guides" Are Out of the Gate, Oct. 7, 2010 

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* Links on this page are regularly updated; however, Stoel Rives cannot guarantee the accuracy of content linked to third party web sites.

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