Ecover and Method Combine to Form World's Largest Green Cleaning Product Company
Client Ecover Co-ordination Center NV, a pioneering Belgian green cleaning product company, announced that it had acquired San Francisco-based Method Products, Inc. on August 31, 2012. The transaction brings together two of the world's strongest brands in the green and environmentally sustainable cleaning and personal care products industry. Ecover and Method will continue as separate brands, while benefiting from combined scale, skills and knowledge and extended distribution network spanning Europe, the United States, Asia and Australia.
In a company press release, Ecover CEO Philip Malmberg said: "The merger of these two businesses provides us with a strategic position in the US market – the largest and fastest growing market in the green cleaning category – and Method with a European partner with an unrivalled heritage, robust environmental credentials and ecological manufacturing facilities."
"I am personally very excited about this acquisition as it will not only create the world's most dynamic and visionary green cleaning company but also establish a great platform for growth for both brands. By leveraging each other's strengths, this partnership will support the elevation of the green cleaning category as a whole."
Stoel Rives served as lead counsel to Ecover in the deal, advising on all aspects of the transaction. Corporate partner Duff Bryant led the very extensive client team with substantial assistance from Erin Eliasen, Ron Lone, John Laney, Chris Briggs, Jim Shore, Jay Eckhardt, Carl Lewis and Anne Glazer.
"Our firm is proud to have represented Ecover for nearly 20 years," said Stoel Rives Firm Chair and Ecover client lead Alan Merkle. "Although this transaction was both financially and structurally complex, the transaction process was relatively smooth as the parties and their advisors worked well together to reach reasonable and, at times, creative resolutions to each challenge that arose. We congratulate the parties on the closing of this transaction and look forward to watching the growth and prosperity of the combined businesses."