Gift Basket Retailer @HarryandDavid Toasts Success With New Wine Label
Client Harry and David, a Medford, Oregon-based gift basket retailer, is having success selling wine under its own label, according to Wines & Vines. Under an arrangement with Medford vintner Pallet Wine, wine from Southern Oregon is bottled under the Harry and David name and license. Wines include a red blend made from Merlot, Cabernet Sauvignon and Carménère, as well as single-variety wines including Gewürztraminer, Sauvignon Blanc and Viognier; Merlot, Syrah and Tempranillo.
"We've been offering other labels, but we decided it was time for us to offer our own label, from an Oregon-based company," Pete Kratz, executive vice president of operations for Harry and David, told Wines & Vines. "Our roots are from Oregon, with our pears....So it was a natural fit for us."
The company reportedly hopes to bottle 5,000 cases of its own wine in 2013, up from 2,083 cases in 2012.
"Oregon Wines Expand Reach" was published by Wines & Vines, December 19, 2012.