Webinar Series: Bringing Environmentally Sustainable Food Products to Market - Session Two

Making Good Marketing Claims: Product Labeling Pitfalls, Third-Party Certification and "Green Washing"

  • Regulatory Traps - Current Regulatory Environment for Making Sustainable Claims and Standard-Setting Efforts Currently Underway
  • Pros and Cons of Third-Party Certification
  • A Restaurant Chain's Perspectives on Sustainability
  • Avoiding "Green Washing"

Download Webinar Materials

Register online at http://www.stoel.com/webcasts.

  • When: 11/3/2009, 9:00 a.m. - 10:00 a.m. PDT
  • Where: Webinar
About our speakers:

Ricardo Carvajal is Of Counsel with Hyman, Phelps & McNamara, P.C., a law firm based in Washington D.C. that specializes in FDA regulatory law and related matters. Prior to that, he served as Associate Chief Counsel in the Office of Chief Counsel of the U.S. Food and Drug Administration. Ricardo has substantial experience with regulatory issues pertaining to foods, including dietary supplements. He has worked on GMP and HACCP compliance issues, and on a wide array of labeling compliance issues, including those that arise from the use of health, nutrient content, structure/function and disease claims. He also has experience with drug, medical device, and cosmetics issues. He has worked on due diligence review teams for major acquisitions and initial public offerings, helped manufacturers to determine the regulatory status of products and provided advice on labeling, advertising and promotion issues. He has particular expertise in the regulation of products derived through biotechnology and nanotechnology. He is an active member of the Food and Drug Law Institute, the Institute of Food Technologists and the American Bar Association. He received his law degree from Northwestern University School of Law and his master's degree in biology from the University of Michigan. Ricardo is admitted to practice in the District of Columbia and is a native of New Orleans.

Roberta Anderson is the Business Development Manager at Food Alliance. She defines and promotes sustainable agriculture and food handling through a comprehensive third-party certification program addressing a full range of business and consumer concerns. Roberta works with the farmers and food processors who wish to use Food Alliance certification to support their marketing claims about environmental stewardship, humane treatment of animals, and safe and fair working conditions. Additionally, she works to build opportunities and relationships between certified farmers and processors and the many food businesses that seek values-added products. Her desire to work in this field grew from her upbringing on a centennial farm in northern Illinois and her experience as an agriculture and sociology student at the University of Wisconsin. While earning her master's degree at Portland State University, Roberta focused on sustainability issues, and she completed a certificate program in Food Industry Management. Her education was supplemented by an internship for New Seasons Market and a consulting project for Coastwide Laboratories, both companies leading their industry in sustainability. She has worked with Food Alliance since 2004 and has presented on multiple speaker panels related to sustainable food systems.

Alison Dennis serves as the Director of Supply Chain for Burgerville, where she champions the company's sustainable values within every link in the supply chain, from the farm to the kitchen to the dining room to the compost bin. Prior to joining Burgerville in 2006, Alison served as Purchasing Director for Oregon Health and Science University, leading large-scale supply chain process improvement in an innovative environment. Between jobs, she took a full year off and traveled the world, eating and drinking her way through the local food traditions of 27 countries across six continents in 365 days. When she got back, Alison knew she was looking for a company who would see her year of culinary travel as an asset rather than a gap on her résumé. She's grateful every day that Burgerville is that company.

Jere Webb practices all aspects of intellectual property law, including Internet and e-commerce; marketing, trade regulation and distribution; technology transfer, protection and licensing; trademark and franchise; and international trade. He chairs the firm's eBusiness group and is a member and past chair of the firm's Technology and Intellectual Property group and its Marketing Distribution Law group. A frequent editor, author and lecturer in his field, Jere is past chair of the Oregon State Bar's statewide Continuing Legal Education Committee and a past member of the Bar's Board of Governors. He is editor of the Bar's five-volume work Advising Oregon Businesses (2009). He has represented both public and private companies in hundreds of transactions involving transfer, licensing and enforcement of intellectual property rights, and regularly deals with complex distribution arrangements both domestic and foreign. Jere received his law degree from the University of Chicago Law School and his bachelor's degree from Stanford University, with distinction. He is admitted to practice in the state of Oregon.

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